When the COVID-19 pandemic brought international travel to a halt, Eurocamp’s marketing plan had to shift from promoting 2020 holidays to retaining the bookings already made.

This series of blogs encouraged readers to postpone rather than cancel their holidays, using first-person stories from real Eurocamp customers about what holidays mean to them. These stories focus on the emotional value of travel, conveying a message of hope for the future and providing reassurance that their money and holiday were protected.

The blogs were promoted via email and social media.

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