Direct response copy for Foresight Clinical Services

Foresight Clinical Services arranges expert witnesses for criminal, civil and family court cases. They mainly work with solicitors, sourcing the right specialists to help legal professionals build the strongest possible case for their clients.

Solicitors are busy people — they often don’t have time to shop around and compare expert options. They know what they need, and they need it fast. So Foresight’s marketing plan focused heavily on direct response activity — like the PPC landing page and mailshot in this example: