SEO content for thinkmoney

What’s the campaign about?

Trying to rank for keywords such as current account put thinkmoney in competition with better known and established banks — banks whose products are unlikely to be suitable for thinkmoney’s audience.

So these pages focus on keywords related to the account’s features, or the reasons customers choose thinkmoney over a high-street bank. Terms such as bad credit bank accounts, prepaid debit cards, refused a bank account.

Each page is designed to be more informative than persuasive, demonstrating thinkmoney’s expertise by answering the questions users are searching for. The copy is long-form to maximise ranking potential, displayed in an easily digestible format to improve readability.