thinkmoney’s social media activity used to focus solely on customer servicing. And because customers mainly reach out when they’ve got a problem, the sentiment of thinkmoney’s engagament was overwhelmingly negative. This became detrimental to brand perception, and risked putting off new customers.

So thinkmoney’s new content strategy aimed to generate engagement with a more positive sentiment — to prompt interaction separate to customer enquiries and complaints. This also allowed space to include more content aimed at prospects, and start using the social accounts as a marketing channel as well as a servicing channel.


For customer support, and reactive content based on latest news and trending topics.


For employer branding, stories that matter to colleagues, and internal good news.


Interactive content to keep followers entertained and engaged.