Eurocamp’s social media accounts were historically used as a promotional tool. They’d feature products, special offers and holiday prices. And although this approach was working for them, it was a missed opportunity to demonstrate the brand’s expertise, build community, and inspire customers.

Then the Covid-19 pandemic hit. People stopped booking holidays, existing bookings got cancelled, governments imposed restrictions on travel. And the social strategy pivoted towards inspirational (rather than promotional) content — keeping followers engaged, up-to-date, and with Eurocamp in the front of their minds when they’re ready and able to travel again.