Digital and web copywriting

Website copy

You know how amazing you are. I know how amazing you are. But you still need to convince your customer — and on-brand, informative, clear, SEO-friendly web copy is the way to do it. 


Microsite copy for Lead5050

Email marketing

Your subscribers could actually look forward to your name popping up in their inbox… and I’ll write the witty subject lines and personality-filled copy to make that happen!


Covid reassurance email for Al Fresco Holidays

Product descriptions

Don’t let your brand voice get lost in a dull features list! I’ll write descriptions which convince your customer you’re the only one that can solve their problem.


Holiday park product page for Al Fresco Holidays

UX/UI copy

Words can create friction or remove it – and the last place you want friction is the final stage of the checkout. I write simple, clear copy to make your customer journey a breeze.


Mobile app and application form for thinkmoney

Print and editorial copywriting

Blog writing

Give your reader something useful – expert advice, insider information, how-to guides, and they’ll keep coming back for more. And so will the search engines! 


Blogs for Victoria Gay Consulting

Brochures and eBooks

This is your space to show off who you are, what you have to offer, and really put your brand tone of voice to work. So make sure your copy here is as incredible as you are!


Destination guide to Friesland for Eurocamp

Direct mail

Bills, parking tickets, pass-agg notes from neighbours… Most of what comes through your door isn’t that exciting. But you can be – with attention-grabbing direct mail copy.


Cover letter for the Eurocamp brochure

Print adverts

Your ad is already in front of someone willing to read. All you need to do is convince them to read your ad instead of that article about house prices. And for that you need great copy!


Half-page ad in Silver Traveller magazine for Eurocamp

Social media

Community building and management

Social media success requires fresh, on-brand content, engaging with your customers, and seeking out opportunities to amplify your presence. I’ll take care of that for you, so you can sit back and watch your audience grow.

Content strategy

Go beyond replicating the same content for each of your social accounts. I’ll help you get more value out of social media with a data-driven strategy which aligns with your goals, your brand identity, and focuses your efforts where you’ll get the best results. 

Content creation

Already got a team of community managers and a plan for social success? All you need now is someone to bring those brilliant ideas to life. I’ll save you thinking up what to write for each post, with sparkling copy which your followers won’t want to scroll past.  


Social media content for Brother Sewing Machines

Perfecting and improving your copy


I’ll check your copy to ensure it makes sense, it’s on-brand, it’s factually accurate, it’s readable and accessible, and it has no spelling, grammar and punctuation errors. Copyediting is included in my rate for copywriting, or available as a standalone service.  


Is there any worse feeling than hitting publish, only to discover you’ve accidentally spelled ‘Cinnamon buns’ as ‘Cinnamon bums’? Little errors like these are easily missed, especially when you’re familiar with the copy. I can be that fresh pair of eyes you need!