Scam awareness campaign for thinkmoney

Under Financial Conduct Authority rules, all banks need to keep their customers up-to-date with fraud awareness and prevention advice.

So I worked with the Financial Crime team at thinkmoney to identify what scams customers are falling victim to, work out the gaps in their knowledge, and create a content plan to cover all those points.

These blogs were published on the thinkmoney site, promoted by social media, and occasionally featured in emails too.

Social media

Blogs