What’s the campaign about?

Trying to rank for keywords such as current account put thinkmoney in competition with better known and established banks — banks whose products are unlikely to be suitable for thinkmoney’s audience.

So these pages focus on keywords related to the account’s features, or the reasons customers choose thinkmoney over a high-street bank. Terms such as bad credit bank accounts, prepaid debit cards, refused a bank account.

Each page is designed to be more informative than persuasive, demonstrating thinkmoney’s expertise by answering the questions users are searching for. The copy is long-form to maximise ranking potential, displayed in an easily digestible format to improve readability.

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  • Web



Refused a bank account landing page earned a featured snippet and began ranking on page 1 for 9 terms within one month of launch.