Hang on to your holidays

What’s the campaign about?

When the COVID-19 pandemic brought international travel to a halt, Eurocamp’s marketing plan had to shift from promoting 2020 holidays to retaining the bookings already made.

The campaign needed an empathetic and relatable tone to connect with customers worried about their health, family, and the future. So Eurocamp let the customers do the talking — the campaign featured six first-person stories about the emotional value of travel from real customers. Each had the same core message: the moments that make holidays special are worth waiting for, so postpone, don’t cancel, your trip.