Where Covid restrictions permitted, Eurocamp’s holiday parcs opened up and welcomed guests in summer 2021. And this campaign was about capturing that moment — the sense of freedom from finally getting to travel again, the joy of new experiences, and the peace of escaping the everyday routine.

This campaign invited customers to reflect on the holiday moments they treasure most, photograph or film them, then share them on social media using the hashtag #MyEurocampMoment. Participants were entered into a prize draw, and their photos were re-shared from Eurocamp’s accounts to show a more candid, authentic, sentimental view of Eurocamp holidays.

In-resort poster