Thinkmoney completely reworked its online application form and app to help customers to self-serve, and compete with ‘digital’ challenger banks such as Starling and Monzo.

Thinkmoney’s customers typically have low financial literacy or money worries, so the copy had to make them feel at ease. Simple words, short sentences, and a lighthearted tone create the sense that thinkmoney is talking to them on their level — not from a position of power.

Online application form

Mobile app