Portfolio Archives - Francesca Lawson

Email

/ 14 March 2023

Direct response copy for Foresight Clinical Services

PPC landing page and mailshot to promote Foresight’s expert witness sourcing service.

Blogs

/ 14 March 2023

Blog for Optieye Care

Blog to position eye tests as a comprehensive health check, and encourage those without vision problems to book their appointment.

Blogs

/ 14 March 2023

Blogs for LawOn

Blog articles to support the launch of the LawOn app and provide jargon-free legal information.

Portfolio

/ 15 February 2023

Byline on Metro.co.uk

Article on Metro.co.uk about the story behind The Gender Pay Gap Bot.

Portfolio

/ 15 February 2023

Company history page for Eurocamp

Adding personality and storytelling to ‘about us’ information on Eurocamp’s website.

Portfolio

/ 13 February 2023

Holiday brochure for Eurocamp

Inspirational copy to introduce Eurocamp and guide readers to their perfect holiday.

Portfolio

/ 13 February 2023

Mobile app and application form for thinkmoney

Simple, clear copy for a new current account application form and banking app.

Blogs

/ 27 February 2022

‘Hang on to your holidays’ campaign for Eurocamp

Real Eurocamp customers shared stories of what holidays mean to them to keep readers engaged at a time when travel wasn’t possible.

Portfolio

/ 12 February 2022

Online banking banner for thinkmoney

Banner to make customers aware of changes to authentication rules when they log in to online banking.

Blogs

/ 12 February 2022

Thomas Cook blog for thinkmoney

Article to reassure customers that their money is safe, and provide information about claiming it back.

Blogs

/ 12 February 2022

Car costs blog for thinkmoney

Blog to show how thinkmoney’s budgeting account can help car owners manage their finances better.

Blogs

/ 12 February 2022

TV licence blog for thinkmoney

Blog to simplify when a TV licence is required and when it’s not, using real world examples relevant to customers.

Blogs

/ 12 February 2022

Scam awareness campaign for thinkmoney

Content plan to make customers aware of different types of scams, how they work, and what they can do to stay secure.

Portfolio

/ 11 February 2022

SEO landing pages for thinkmoney

A series of web pages tailored to a specific set of keywords to improve thinkmoney’s visibility in search results for a wide range of relevant search queries.

Blogs

/ 11 February 2022

‘What money advice would you give your younger self’ blog for thinkmoney

Blog showcasing thinkmoney customers’ best money advice ideas.

Email

/ 5 February 2022

‘Do More Next Summer’ campaign for Al Fresco Holidays

Portfolio

/ 1 February 2022

Website content for KP Aesthetics

Copy for homepage, about page and treatment pages for KP Aesthetics’ new website.

Blogs

/ 1 February 2022

‘Sugar addiction’ blog for Good Health IQ

Blogs

/ 1 February 2022

Blogs for Personal Training Didsbury

Blogs aimed at people new to fitness, offering advice on motivation, technique, and safety.

Blogs

/ 1 February 2022

Blogs for KP Aesthetics

Blogs to highlight client’s expertise in skincare and medical aesthetics, supporting readers to make informed decisions about their skin health.

Blogs

/ 1 February 2022

Blogs for Ivy Rose Studio

Blogs about beauty and photography to showcase Ivy Rose’s confidence-boosting experiences.

Portfolio

/ 1 February 2022

Holiday Park product page for Al Fresco

Portfolio

/ 1 February 2022

Activities landing pages for Eurocamp

A series of webpages to showcase the variety of activities available at Eurocamp’s holiday parcs.

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